The story behind the huge 'Thank You State Library of Queensland' banner on the front page of Wikipedia (cross posted in INF206 facebook page)
AB
Thursday, December 30, 2010
Wednesday, December 22, 2010
Reading Detectives
Reading Detectives combines crowd sourcing, geo tagging, local history and the love of reading to create a very interesting project (cross posted in INF206 Facebook page)
AB
AB
Monday, December 20, 2010
National Archives, Social Networking and New Media (initial thoughts)
Below is a chart to compare how different the National Archives of the US, UK and Australia are using social media.
All three are quite involved by having RSS feeds, are on Facebook, Twitter, You Tube, do podcasting, allow some sort of tagging and have email newsletters.
All three are quite involved by having RSS feeds, are on Facebook, Twitter, You Tube, do podcasting, allow some sort of tagging and have email newsletters.
Sunday, December 12, 2010
Welcome Home
This video from T-Mobile UK has been making the rounds in the blogosphere:
It is so clever on so many levels. It all at once tugs at our collective heartstrings with the experience we have all had (coming home), plugs in some very talented singers with songs we all know and creates this space that makes us all stop and wish we would have been there too.
But the really clever thing about this ad (and lets not forget it IS an ad) is the use of social media. What do many people do these days when they see something interesting happening? They whip out their phones to capture the moment. They ring a friend to tell them about it. They add it to Facebook, Flickr, and yes, Youtube. And this ad engages those people. Look at how many watches this ad has had. (Over 5 million at the writing of this post) Then you can also follow the whole campaign on Facebook or Twitter. The whole campaign is interconnected and very popular.
But what can libraries learn from this? We obviously don't have the budgets to pull of something like this but I keep thinking about how interconnected this campaign is and how it allows the public (fans?) to participate, share and discuss the brand. Two things to note on their Facebook page; how many fans they have and how often they post on their own wall. If you think about it, those 32,000+ fans get an reminder of the T-Mobile brand at least once a day.
I keep thinking about how the whole idea is very simple, basically people want to be a part an exciting experience and then share it with their friends. And in 2010, the way many of us share is with a mobile device connected to our online social network. T-Mobile has really tapped into their market with this campaign.
(sorry, this post isn't really part of my normal OLJ task list for class, but I kept thinking about the video since I saw it and how they used social media in really exciting ways so I wanted to reflect on it)
-AB
It is so clever on so many levels. It all at once tugs at our collective heartstrings with the experience we have all had (coming home), plugs in some very talented singers with songs we all know and creates this space that makes us all stop and wish we would have been there too.
But the really clever thing about this ad (and lets not forget it IS an ad) is the use of social media. What do many people do these days when they see something interesting happening? They whip out their phones to capture the moment. They ring a friend to tell them about it. They add it to Facebook, Flickr, and yes, Youtube. And this ad engages those people. Look at how many watches this ad has had. (Over 5 million at the writing of this post) Then you can also follow the whole campaign on Facebook or Twitter. The whole campaign is interconnected and very popular.
But what can libraries learn from this? We obviously don't have the budgets to pull of something like this but I keep thinking about how interconnected this campaign is and how it allows the public (fans?) to participate, share and discuss the brand. Two things to note on their Facebook page; how many fans they have and how often they post on their own wall. If you think about it, those 32,000+ fans get an reminder of the T-Mobile brand at least once a day.
I keep thinking about how the whole idea is very simple, basically people want to be a part an exciting experience and then share it with their friends. And in 2010, the way many of us share is with a mobile device connected to our online social network. T-Mobile has really tapped into their market with this campaign.
(sorry, this post isn't really part of my normal OLJ task list for class, but I kept thinking about the video since I saw it and how they used social media in really exciting ways so I wanted to reflect on it)
-AB
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